Friday, December 30, 2005

Generic Christmas Card of the Year

A brief foray into the world of Corporate Christmas Cards

When you work for someone else, very rarely do you get to pick your own Christmas cards. Cards sent from work are generally selected for two reasons: business & budgetary.

By business reasons, I'm talking about furthering the company's interests. So, those who receive the cards may not be the ones you have the best relationships with, just the ones that make you the most money. You'd think one would follow the other, but it's not always the case. The other business implication is that, to avoid offending anyone who makes you a lot of money, you tend to drift toward the lowest common denominator. Your choice usually ends up with something that's not particularly inspiring but is hopefully unoffensive.

At this point, you might be asking yourself why you don't just personalize the cards, which would avoid this problem altogether. Two reasons. First, you don't always know those you deal with well enough to know what will & won't offend them. Second (as many of you know), cards are expensive, and are better bought in bulk. Hence the "budgetary" reason.

The net result of this is a card that sends a greeting that's less than personal, but apparently better than omitting a holiday greeting for that all-important big-money client altogether.

And so, without further ado, I present to you my nomination for Generic Christmas Card of the Year (and I use the term "Christmas Card" loosely):

The joy of the holidays
For all the things that
matter to you this season,
we wish you the very best.

Note: I'm not declaring this the winner yet. If you think you can top this, make sure you leave a comment.

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