Read the announcement here.
Available only through bookstores--but my local Mardel store doesn't carry them. Hmm--I wonder if Frank will make an exception to his "no mail" policy for outreach ESVs...
Update: I'm not the only one having a hard time finding a participating store. If anyone knows an online store that is carrying them, please leave a comment here. Thanks.
Also adding a trackback to the announcement on the ESV blog, in case they can help.